NFD note

Our Mission

Our mission is to provide the best functioning website design combined with superior graphic design and logo design. To make your website a successful and profitable business tool for your company.

When we design your website there will be five areas of concern. We list them in order of their importance.

As we, design your website or do the website coding for functionality we must know the purpose of your website. There many types of websites; lead capture, informational, establishing brand recognition, company internal needs and direct sales. This requires that I know more about what type of business you have whether it's manufacturing, retail, distribution, or professional. We will also need to know what kind of coverage you're looking for where there at the local, regional, national and even international.

Search engine optimization is probably one of the most important parts of writing your content. Therefore I suggest that you have a professional web copywriter write your content. At one time you could just throw up a bunch of meta-tag words and get optimized but in todays much larger in fast moving market this is not enough in fact it could be detrimental to the optimization of your website. Your website designer or website coder should work closely with your content writer. This will help them make important content placement decisions for the best optimization of your website.

Placement of your web copy or web content (there is a difference) should be so that your customer or website visitor can move quickly and easily through it and gather the most amount of information in the shortest amount of time.

As for ego it is very difficult to hang it on the fence and go through the process without it. But you have to understand the website is not about you or me it's about your customers. It's their ego that counts so don't be afraid to try something new and different even if you think you have all the answers. I know we don't have all the answers but we are willing to look for all the answers find what is needed to perfect your website to do the best for your traffic and customers.

Little Info

First Impression

First impression is the first step in negotiation with your prospective customer. In a brick-and-mortar type of business when a customer walks through the front door what they see their first impression good or bad it will stick with them through the negotiation. In an online business or website, first impression is what they see on the first page of your website good or bad it will stick with them through their experience on your website. This makes it almost imperative that whoever you get to design your website must have a working knowledge of sales and sales negotiation.

In the ever-changing business world nothing stays the same. In years past radio, television and newspaper advertisement were the norm and where most of the advertisement money was spent. In today's market these forms of advertising are failing more and more everyday. The trends in today's market are moving towards online advertisement, websites, landing pages and opt in e-mail.

I myself find the TV remote control in my hand and flipping channels during commercials hoping to find some station without a commercial. The true advantage on the website is that when people come to your website they are looking for something in particular that you may give them. If you don't give it to them quick enough they will be like me with a remote control flipping to other websites. First impression is everything on the web.

Do not trust your business future to a web designer who does not understand the concepts of selling in today's market.

In order to be in-line with these marketing concepts your website designer must take the time to learn and understand the uniqueness of your company, products and services. We at Nfocus Designs will spend the time it takes to understand your business and your competition in order to put your best foot forward in the design of your website.

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Our New Site 08/15/09

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